Monday, July 25, 2022

[DEBUT] NewJeans - Attention



This debut is the big buzz of the moment. The other long-awaited HYBE girl group. They're under the ADOR subsidiary label which is being run by Min Heejin who previously worked with SM Ent. 
Interesting marketing choice to unceremoniously release this MV. No prior teasers. Then released four MVs for 'Hype Boy' which feature/introduce the 5 members:
Then the 'Hurt' MV was released too. And I believe there are two more coming in the next week or so. It's a NewJeans blitz! Sounding and looking great to me so far. They've got my attention.

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