Friday, January 10, 2020

[MV] BTS (Suga) - Shadow (MAP OF THE SOUL : 7)



Here we gooooo!
This gets the theme across really strongly. It's like a conversation between Suga's persona and his shadow (Jungian archetypes), so it getting really uncomfortable and intense at the end is a very intentional conceptual choice. I'm into it, not really for enjoyment, but just for what it all represents. He has been very outspoken about how brutal/scary their level of fame has become.

It's almost going to be two full months of BTS hype leading up to their next album. They are fusing Korean and Western promotional methods by releasing a few songs with videos, then releasing the full album, then the big MV... all spaced out over time. It's super interesting!

'Persona' was the intro, 'Shadow' here is the interlude, and 'Ego' is likely to be the outro for the whole Map of The Soul era. Probably J-Hope on that one.

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