[MV] BoA - Good for U (Jpn.)

[MV] BoA - Crazier

[MV] BoA - Emptiness

[MV] GOT the beat - Stamp On It

[MV] SMTOWN - The Cure

Includes: KANGTA, BoA, U-KNOW (TVXQ), Leeteuk (Super Junior), TAEYEON (SNSD), ONEW (SHINee), SUHO (EXO), IRENE (Red Velvet), Taeyong (NCT 127), Mark (NCT Dream), KUN (WayV), and Karina (aespa).

[MV] BoA - Forgive Me

BoA in her villain era along with Seulgi.

[MV] BoA - The Greatest (Jpn.)

[MV] GOT the beat - Step Back

Was waiting to see if this would have an MV beyond the 'stage video'. Nope.

Sooooo... when this project was announced it intrigued me, but I had the same misgivings I had for SuperM. A typical SM gimmick as a promotional vehicle hypetrain for their most recent groups, namely NCT and aespa. I felt it would come down to the song.

Oh god. It definitely came down to the song.

It's very in-line with SM's sound shift for their current generations. Very Frankenstein-y and throwing in some weird instrumental samples, along with Yoo Young Jin's 2nd gen R&B influence in the vocals and bridge parts. In this case, the weird samples are godawful. The discordant church bells (?) are genuinely terrible.  And the lyrics, which are supposedly Yoo Young Jin's writing, are women-dissing-women over a man, which is a miserable choice for such a powerhouse group of women. Girls On Top, uh huh.

They all look great. And I lived a little for the BoA/Hyoyeon/Seulgi dance break, but that's about it. The choice to make a focused performance video is pretty much the only positive here. What a waste.

[MV] SMTOWN - Hope from KWANGYA & Dear My Family

[MV] BoA - Better

[MV] BoA - Little Bird (Vogue Korea Hope Project)

[MV] BoA (feat. Crush) - Starry Night

[MV] SMTOWN - This is Your Day

Collab with UNICEF.

[MV] BoA (feat. Nucksal) - Feedback

[MV] Junoflo (feat. BoA) - Autopilot

[MV] BoA - Woman

Damn. That bass line.

[MV] BoA - ONE SHOT, TWO SHOT

That ending was super jarring...

[MV] BoA - NEGA DOLA

[MV] SMTOWN - Dear My Family

Station #37

Oof. My heart.

[MV] BoA - CAMO

A little warning for some strobe-light and disorienting effects.



That hook is pretty tight.
SM providing substantial budget for the queen. Wild video.
Supposedly this isn't part of an actual comeback though? No promotion. SM seems to just be calling it a 'project'? Bit of a shame.