Monday, January 3, 2022

[MV] GOT the beat - Step Back


Was waiting to see if this would have an MV beyond the 'stage video'. Nope.

Sooooo... when this project was announced it intrigued me, but I had the same misgivings I had for SuperM. A typical SM gimmick as a promotional vehicle hypetrain for their most recent groups, namely NCT and aespa. I felt it would come down to the song.

Oh god. It definitely came down to the song.
It's very in-line with SM's sound shift for their current generations. Very Frankenstein-y and throwing in some weird instrumental samples, along with Yoo Young Jin's 2nd gen R&B influence in the vocals and bridge parts. In this case, the weird samples are godawful. The discordant church bells (?) are genuinely terrible.  And the lyrics, which are supposedly Yoo Young Jin's writing, are women-dissing-women over a man, which is a miserable choice for such a powerhouse group of women. Girls On Top, uh huh.

They all look great. And I lived a little for the BoA/Hyoyeon/Seulgi dance break, but that's about it. The choice to make a focused performance video is pretty much the only positive here. What a waste.

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