[DEBUT] SuperM - Jopping

I have such mixed feelings about SuperM. The whole thing epitomizes everything about SM Ent. in one package, which I guess is good branding. Since SM has never been interested in building a grassroots fanbase from the ground up--even actively works against that--they are continuing to take the same shortcuts over and over again to push overseas. We won't put work into making easily accessible content to global fans, but we'll throw some of our most talented performers into one group to tap into their already-existing fanbases (ignoring the fact that we're making them angry for taking the guys away from activity in their own groups), over-produce the hell out of an MV, rendering it cheesy, and give them a song that is completely derivative of all the boy group songs we've released in the last five years.

There's nothing wrong with anything here. It's just so SM to do this.
It feels like such a calculated ploy and the over-the-top spectacle leaves me feeling cold.
They would have been better off going real simple with the MV with raw, steady, shots of these guys dancing. That's where the magic would be. Instead it's buried under CG and... vehicles.